But just in case you don't, there's a nice entry on 'soft-coding'.
Overall the article makes sound sense, but there's a line right at the end that resonates with me, especially since I read it the day after someone told me that they needed a developer for a whole day (9 hours) to roll out their system...
With the myriad of tools available today, there is no reason that your deployment process need be any more complicated than a simple, automated script that retrieves the code from source control, compiles it, copies/installs the executables, and then runs the relevant database scripts.
It makes me feel like I'm not alone.